Mission Statement

Our mission is threefold:

  1. To create a warmer, friendlier, and healthier medical environment by providing dynamic, unique, and state-of-the-art products and concepts to help healthcare workers and their patients,
  2. Design, create, and market school uniforms that provide outstanding value, uncompromising quality, industry-leading style, and compassionate customer service in ethically produced and competitively priced apparel;
  3. Create high-quality books, publications, and electronic media that help celebrate the dedication, courage, and compassion of nurses and other healthcare professionals.

In order to fulfill our mission, we continuously focus on:

  • Creativity: Developing outstanding and innovative products, brands, lines, concepts, and styles.
  • Service: first-rate service and making it extraordinarily easy for retailers to profitably service customers.
  • Excellence:Standing out from all other providers of medical apparel, footwear, school uniforms, and accessories. Continually combining the right products, always in stock, at the right price with exceptional technology, operations and marketing that simplifies complexity, replaces confusion with clarity, and builds success for our customers and end users of our products.
  • Recognition:Recognizing outstanding performance in healthcare to promote more excellence and create a better world. Health care workers are heroes and we celebrate them and put them on a pedestal each and every time we interact with them.
  • Customers:Being totally customer-centered. Our goal is to be the retailers' favorite supplier – an extension of their company and their very best partner. We treat our retailers like gold, respect them, embrace them, reward them, and thank them consistently for doing such a great job representing our brands and products.
  • Sustainability: A central cornerstone of our Company's overall mission is to set the gold standard for sustainability in the apparel industry. We are firmly committed to environmental responsibility, and this commitment is evidenced every day in all of our business dealings and practices with our employees, customers, vendors and suppliers, and the community at large.

We are Strategic Partners, and we firmly believe in the concept of partnership. By partnering with each other, our customers, our vendors, and the community at large, we make this Mission Statement a reality.

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Read about our sustainability programs