Web Site Privacy Policy

Privacy Policy Effective Wednesday, May 10, 2006.

Welcome to the Strategic Partners Corporate Website. Cherokee, Dickies, and all other associated brands are divisions of Strategic Partners, Inc. Strategic Partners values its customers and respects their privacy. We collect customer information in an effort to improve our customers' shopping experience and to communicate with our customers about our products, services, contests and promotions. We recognize that we must maintain and use customer information responsibly. We do not sell or rent the information you provide to us online to third parties.

This policy describes the personal information we collect about you, why we collect it and how we use it. Our policy also describes the choices you can make about how we collect and use your information. If you have any questions about our privacy policy, you can always contact Strategic Partners customer service in any of these ways: Write to us at Strategic Partners, Inc., 9800 De Soto Avenue, Chatsworth, California 91311 or e-mail us.

If our information practices change in the future, we will let you know before we use your information in a manner not previously disclosed in our privacy policy by posting the policy changes on our website or by communicating directly with you. At that time, you will have the opportunity to opt out of any new use of your information.

What kind of information does Strategic Partners, Inc. collect?

We collect information, such as your name, e-mail address, mailing address, phone number that you provide to us when you register with us or when you participate in a contest, promotion or survey.

How does Strategic Partners use my information?

When you register with Strategic Partners over the phone or via mail, you may choose whether or not you would like to receive e-mails from us regarding our products, services, contests and promotions. From time to time, we may also send you e-mails to help us learn more about your shopping preferences. In addition, we use information about your product interests and purchases to help us improve our site design and your shopping experience. If you request a catalog from us, if you register with us or if you purchase from us online or over the phone, we may also send you notices about our products, services, contests and promotions through postal mail.

To serve you better, we may combine information you give us online, by phone as well as information about your product interest and purchases. In addition, we also may combine information you provide with demographic information that is publicly available. We use that combined information to enhance and personalize your shopping experience with us, and to communicate with you by e-mail, postal mail about our products, services, contests and promotions that may be of interest to you.

Does Strategic Partners share my information with third parties?

If, prior to participating in a contest or promotion, you opted not to receive information about or mailings from us, you may still receive information from or about Strategic Partners in connection with the contest or promotion if you choose to register for or participate in it. You may opt not to participate in these contests or promotions if you do not want to receive information about Strategic Partners or share your information with Strategic Partners and the other companies sponsoring those contests or promotions.

We also may share aggregate, non-personally identifiable information about you, such as age, gender and types of products purchased, with our business partners to fulfill our contractual obligations. If you are a catalog customer, we may share your name and mailing address with third parties whose products or services we think may interest you. Except as described above, we do not share, rent or sell any information we collect online to any unaffiliated third party.

How do I remove my information from e-mail, phone and postal mailing lists?

We want to communicate with you only if you want to hear from us. If you prefer not to receive information from us or our affiliated brands, please let us know by either e-mail or postal mail, or by using the "opt-out" instructions provided in each e-mail. Please be sure to include your e-mail address, full name and password.

In addition, if you ask us to remove your name and address from our e-mail or postal mailing list, we will have to maintain your name in a "do not contact" file to ensure that we can honor your request.

What are cookies? How does Strategic Partners use cookies on its site?

A cookie is a small data file that websites often store on your computer's hard drive when you visit their sites. A cookie may contain information, such as a unique user ID that websites use to track the pages of the sites you've visited. We use cookies but do not store personally identifiable information in your cookie.

We use cookies in order to improve your experience at our site. We also use cookies to recognize registered customers when they visit our site and to provide those customers with their shopping cart. If you register with or order from us, we use cookies to monitor and maintain information about your use of our site. If you have not registered with us, we may monitor and maintain information about your use of our website in a manner that does not identify you. In either case, this information helps us improve your shopping experience and improve our site design, as well as our products, services, contests and promotions.

Through our use of cookies, we also track and maintain the identity of the web site you visited immediately prior to visiting our website to improve site design and to fulfill contests and promotions and to fulfill our obligations with our business partners. We do not otherwise track any information about your use of other websites.

You can refuse cookies by turning them off in your browser. If you turn off cookies, though, we will not be able to track your order to enable you to purchase from our site. Nor will we be able to recognize you as a registered user, which allows you to access your account information.

What about links to other websites and services?

The Strategic Partners website may contain links to other sites that are not under our control. These websites have their own policies regarding privacy. You should review those policies before visiting the websites. We have no responsibility for linked websites, and we provide these links solely for the convenience and information of our visitors.

If you have any questions about our privacy policy, you can always contact Strategic Partners customer service in any of these ways:

Write to us at Strategic Partners, 9800 De Soto Avenue, Chatsworth, California 91311 or e-mail us.